FOR HOME SELLERS
Clean homes sell. I’m not just talking about cleaning up dirt & grime - I’m talking about the clean lines in a home.
Less is always, always, always more. After selling 300+ homes, I can say with confidence that nobody has ever turned to me in a cluttered, identity-riddled home and said “this is the one!”
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“Identity-riddles” is a term I made up years ago for the impact personal effects can have on a buyer. When buyers see the type of coffee you drink, your shoes, your kids’ backpacks, the dog bowl, even your shower gel, they will start telling themselves a story about who you are as a person. And when this starts happening throughout the home, they end up shifting their energy away from the story they’re telling themselves about who they are as the BUYER of your home, and flipping the mental dialogue into wondering who you are as the seller.
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I’m not saying you have to remove all of your personal belongings to sell a home. Most sellers can’t move out of the home entirely when they go to sell. But you can minimize the impact of the buyer identity riddles by clearing out & packing up personal belongings that you’re not going to be using while you’re in the “home seller” phase.
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Countertops, table tops, tv stands, bathtubs — those are all areas where we love to “accent” the home with candles and towels and centerpieces.
While those items can look amazing in person for a dinner party, when selling a home, buyers want to see the windows, the design in the countertops, and feel like the home isn’t lived in.
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Looking for some quick ways to clean up your space for upcoming showings?
-Remove your drapes so buyers can see the clean windows.
-Sweep your patio and porches.
-Remove centerpieces on tables. Yes, truly. This helps create clean sight lines.
Soaps, sponges, lotions in bathrooms — minimize these.
- Remove. All. The. Tissue. Boxes. Throw them away. Get rid of them. These do nothing but scream “runny nose!” to buyers.
For maximum dollar and a swift sale, show buyers the clean lines of your home!

Holly Meyer Lucas is an award winning, top producing real estate leader and the founder of the Meyer Lucas Real Estate Team at Compass. Based in Jupiter, Florida and servicing the Palm Beach area of South Florida, Holly and her team of agents use cutting edge marketing techniques and analytics to drive their luxury home sales. While Holly is known nationally for her work with professional athletes and their families, she and her team treat every client like an MVP. To learn more about Holly and the Meyer Lucas Team, including seeing our current listings, please visit http://www.meyerlucas.com