“I would have actually preferred less updates and more vague communication” — said no one ever.
✨🍋
Clear, concise communication is the key to life and it is, without a doubt, the secret sauce to a successful real estate closing.
Many real estate agents don’t have corporate backgrounds or business degrees (not that they teach you how to write a follow up email or a calendar invite in college. Don’t even start me on that), so the expectation of clear written communication can be a whole new world for some.
Here are a few examples of easy communication templates that work across any business or industry, but can turn a potentially rocky road real estate deal into a slam dunk for your client:
✅ Below are the key dates from our contract.
✅ Please see the attached timeline.
✅ I’ve included so-and-so on this message. They are *their title* and will be doing *their function*.
✅ Here are the next steps.
✅ Message received
✅ Please confirm receipt of this message.
✅ There is no action needed from you but see below for your information.
✅ Please send the ___ by _*date*__.
✅ Attached is the XYZ for your records.
✅ Below is an outline of the next steps and the person associated with each item.
✅ The no-update-update
(^^One sure way to win the hearts of your clients, friends, and family members is to start sending no-update-updates. What is a N-U-U? Glad you asked. 🙌🏼
The no-update-update is a simple message that puts you ahead of your clients’ status check-in. Anticipating that your client will be wondering what the status is of XYZ, you can send them a No-Update-Update to let them know that you’re still working on it or that you’ve got it covered, instilling confidence in their hearts and freeing anxiety from their minds 😂🙌🏼 It’s super simple, too:
“hey just wanted to let you know I’m still waiting to hear back/ I am still working on it/ I haven’t forgotten about this/I don’t have an update yet but I’m confident I will soon.”
I have never been accused of communicating with a client too much. When it comes to communicating the next steps and providing updates, more is always going to be more. ✌🏼
Holly Meyer Lucas is an award winning, top producing real estate leader and the founder of the Meyer Lucas Real Estate Team at Compass. Based in Jupiter, Florida and servicing the Palm Beach area of South Florida, Holly and her team of agents use cutting edge marketing techniques and analytics to drive their luxury home sales. While Holly is known nationally for her work with professional athletes and their families, she and her team treat every client like an MVP. To learn more about Holly and the Meyer Lucas Team, including seeing our current listings, please visit http://www.meyerlucas.com