One of the standout panels at
Inman On Tour Miami was “The Perfect Marriage: Luxury Brands & Luxury Condos,” where Miami's top developers shared bold takes on branding, commissions, and what really sells in a saturated luxury market. Moderated with insight and energy from Brad Inman himself, the session brought together some of the most influential voices shaping the skyline of South Florida.
Meet the Panelists
The conversation featured a powerhouse lineup of industry leaders:
Together, they pulled back the curtain on how branding, agent relationships, and creative strategy intersect to create truly iconic properties.
Whether it’s
Porsche Design Tower from Dezer or
branded resort-style living from Mast Capital, the goal is the same: offer buyers more than square footage—offer them identity, prestige, and experience. How do developers like Ross and Dezer connect with the type of buyers that are looking for this specific luxurious experience? Brokers, not billboards. Investing in the best avenue from client to closing includes real people and agents who understand the luxury market.
Brokers Over Billboards
These panelists had this idea in common: invest in people, not ad space.
Carlos Rosso shared the key to continued success in luxury real estate, “Brokers are our most important clients. They are the ones that bring us the actual clients. I would rather pay commission to a broker than pay for an ad on Ocean Drive.” The audience applauded this statement. Camilo Miguel Jr. jumped in, “I do agree with the idea that you’re better off paying the brokers than you are paying for advertising.” In a market oversaturated with visual noise, relationships with top-performing agents were described as the true driving force behind high-end closings. The panelists made it clear that agents are no longer just salespeople—they’re influencers, curators, and brand extensions.
The developers also discussed the growing importance of global reach, digital storytelling, and turnkey design. As buyer expectations rise, the “perfect marriage” isn’t just between brand and building but between developer, agent, and buyer. This panel made one thing clear: in luxury real estate, it’s not about who has the loudest ad—it’s about who has the strongest network. With the right brand alignment and broker relationships, Miami’s top developers are continuing to set the standard for what luxury living really means.
